Friday Feels: Our top three picks of curated content

Let’s face it. Since the advent of the smart phone, we have significantly increased the amount of digital content we consume. Seventy-nine percent of us check our phones first thing in the morning. We are digital creatures of habit.

With the pandemic and impending US elections, even campaigns will be increasing spending exponentially to digital channels, shifting budgets from in-person events to digital and virtual events. According to Axios:

Political advertising around the 2020 election is expected to reach $6.7 billion this cycle, up 12% from initial projections of around $6 million, according to a new report. Nearly $2 billion will be spent on digital video, primarily on Facebook and Google.

At Amplia Group, we consume content across multiple sectors - tech, sustainability, healthcare, education, nonprofits - and more. We decided that we would share the best of that content into one blog with our audience.

Every Friday we will share our top three to five picks of curated content that resonates with us, here with you. Let us know what you found useful and interesting. (There might be five articles in this one - couldn’t help it.) And let us know what you’d like to see more or less of in the comments. Or get in touch at hello@ampliagroup.com.

Here are our Top Three pieces of curated content for this week

AdAge Advice to Content Marketers

Here are three things the entertainment industry are doing right during the Covid-19 Pandemic

1. By partnering with brands and incorporating integrations into content, creators can enhance their ideas and produce content rapidly.

2. Brands can make direct connections with celebrities who are finding new ways to connect with their fans online. These celebrities might normally be out of reach for these brands.

3. By targeting content through these new integrations and partnerships, brands can work to develop lasting, rare relationships with creators as well as consumers.

Vaccines, Trials and What’s Next?

In a message from Moderna’s CEO in a World Economic Forum article, Stéphane Bancel cautiously but optimistically seeks to build confidence in the public.

However according to a Forbes piece later on in the week, it matters not if this or other pharma companies fail in developing a vaccine from a financial perspective; profits will increase regardless of a successful trial.

The probability of success for a drug moving from phase 1 of clinical trials to phase 2 stands at about 63%, and for phase 2 to phase 3 the metric is quite low at about 31%. For phase 3 to the new drug application - a stage just before approval - the POS stands at 58%. Overall, the probability of success for a new drug moving from phase 1 to approval stands at just under 10%.

However it was uplifting to hear the CEO’s message of hope balanced with maintaining perspective.

The Death of the Office…?

And finally, Amplia Group has always operated in a distributed or remote working model - we work on demand, everywhere, anywhere. However, this article in the New York Times reminds us of the benefits of having a physical space where one interacts with coworkers, if even just a few days per week. What do you think about recent company announcements from Spotify or Twitter going completely Digital By Default (well Spotify has decided to go DBD through the end of the year)?

• What are benefits of physically seeing your colleagues and interacting in person?

• Are you cutting back on zoom and picking up the phone?

• Is there a benefit to having a physical, shared workspace? Or are you happy at home?

Let us know in the comments. We’d love to hear your thoughts.