We are an award-winning communications agency that aspires to GoBeyond and create a new experience for our clients. Derived from the Latin root amplius, meaning to go further, we aim to exceed our clients’ expectations.
With headquarters in Washington, D.C., Amsterdam and London, our team is composed of experts who can execute campaigns anywhere our clients have a need.
At Amplia Group, we might not produce physical products, but we make an impact through our engagements and client work.
For the past five years, we’ve helped clients on a variety of environmental advocacy campaigns - from shifting public opinion on climate change with conservative voters to running a national Get Out The Vote (GOTV) campaign for an environmental non-profit.
It begins with evaluating our individual impact and in doing our part in reducing our carbon footprint. This then extends to our business and community activities.
Climate change is not binary; it is incremental. As we produce more emissions, we will have deleterious impacts. Quite simply, reducing our emissions will reduce those impacts.
Thankfully our global leaders have committed to take steps to lessen the impact of emissions on a global scale. Our team at Amplia Group has written a series of blogs outlining how to address these issues:
Reducing methane emissions is a critical element of the EU’s goals for 2050 climate neutrality, 55% greenhouse gas reduction by 2030, and zero-pollution. All of these targets are important components of the European Green Deal. World leaders are committed to a greener future: Europe aims to be the first climate-neutral continent in the world by 2050 - they are joined in this ambition by Japan, South Africa and China, who aims to reach this target by 2060.
Now that the US has committed to rejoining the world in addressing climate change, we are hopeful that there will be more of a collaborative, global response to this crisis.
If we take a moment and reflect on what our children or grandchildren will think of the actions we are taking today, it helps to put our individual activities into perspective.
If we think of these steps in positive terms, we can encourage others to take them and can foster a groundswell of support for policies to encourage and incentivise more sustainable behaviour.
So what can we do to enable our children and grandchildren to live in the healthiest biosphere possible? As with the problem of climate change, the solutions need not be seen as binary or black-and-white. Doing something productive is always better than doing nothing.
Here are a few of the many possible constructive steps that each of us can take:
Think about your energy use: is a given act of expending electricity or fuel necessary and can it be done more efficiently?
If you can afford it, consider investing in renewable energy; the financial payback calculation is only one factor to consider.
Walk, ride a bike, take transit, or share a car with a friend whenever possible, and combine errands to minimise car usage.
Think about your purchases: are they necessary? Will you still use them months from now? Are they manufactured and packaged in a sustainable way?
Whenever possible, eat healthy, local, non-processed foods.
Invest in companies and vote for leaders who support sustainable products and policies.
In a supportive, positive, and non-judgemental way, educate your friends and family members as to what they can do to protect the current and future well being of themselves and their children.
None of these simple measures requires any “real” sacrifice. In fact, most of them make us healthier, wealthier, and more engaged in our communities. And each of them can help you become part of the solution.
Your children and grandchildren will thank you.
