We are an award-winning communications agency that aspires to GoBeyond and create a new experience for our clients. Derived from the Latin root amplius, meaning to go further, we aim to exceed our clients’ expectations.
With headquarters in Washington, D.C., Amsterdam and London, our team is composed of experts who can execute campaigns anywhere our clients have a need.
All tagged SavetheHighstreet
Originally composed for Instagram (hence all of the icons) as part of Kathy’s series on Digitally Transforming the High Street. Follow along on Instagram. With shoppers planning their holiday lists, now is the time for #localshops to get online and capture their share of the market - whether that is via e-commerce, instagram, or digital content marketing.
By Kathy Kyle Bonomini, Co-Founder
PWC has recently released the latest report that should send anyone who works on high-street issues to their nearest laptop.
This blog series explores how cities and towns can digitally transform the high street in response to market forces. Kathy and David have worked on local government tech and communications issues and understand how to reimagine public services and community engagement.
This is our second of four blogs featuring our perspective on how to digitally transform the high street.
Amplia Group was shortlisted for the Annual Comms 2.0 Unawards for Best Agency for its work on the Hello Dorking engagement for the Dorking Town Partnership. Read our case study and learn all about our great client, town, and project.
So pleased to share Amplia Group and our fantastic creative partners, Objekt Films, have been shortlisted for a DCM Digital Award, Best ‘marketing for good’ cinema campaign.
In 2019, a year into our engagement with the Dorking Town Partnership, Dorking was recognised by the Telegraph as one of Britain’s top five highstreets.
Engaged to develop and implement a social media strategy and website to support its digital transformation goals, we also suggested our client engage in a brand ambassador programme via social media training with local businesses and community partners; visual storytelling via three promotional films; and a content generation programme that empowered customers to take ownership of the HelloDorking brand we created.
Our success is reflected in increased footfall at events, positive social media sentiment and engagement, and increased exposure in national and regional media.
On Prime Day, I stopped to think about the real fight for the highstreet and came to this conclusion: it is really a fight for humanity and local identity. When you consistently buy online you dissassociate from the highstreet retailers. Buyers have become more savyy about supply chain and ethical practices in the past decade or so. They want to know where their products come from.
The highstreet has become a battlefield and customers are losing. Shopping online has become just as exciting an experience as shopping on the highstreet - if not moreso. Now more than ever it is important to look at the impact of consistently shopping online has on the highstreet.
